2025广东冬季促消费暨年货节在阳江启幕

Core Viewpoint - The 2025 Guangdong Winter Consumption Promotion and New Year Goods Festival has been launched in Yangjiang, focusing on promoting local products and enhancing consumer experience during the festive season [1][2]. Group 1: Event Overview - The event is themed "Cantonese New Year Goods, Enjoy Lingnan" and features five main promotional activities: "Enjoy Cantonese Shopping," "Craftsmanship of Guangdong Products," "Fragrant Cantonese Flavors," "Exciting Cantonese Experiences," and "Quality Guangdong Tours" [1]. - The event aims to provide a one-stop shopping experience for consumers to purchase traditional Guangdong New Year goods and immerse themselves in local cultural festivities [2]. Group 2: Promotional Activities - The Guangdong Provincial Department of Commerce announced the launch of the "Guangdong Quality Purchase" campaign, which will begin its second phase on January 1, 2026, offering various consumer vouchers across four categories: automotive, home appliances, electronics, and local specialty products [2]. - The campaign will run until February 28, 2026, covering the peak consumption periods of New Year's Day and the Spring Festival [2]. Group 3: Local Initiatives - Yangjiang is leveraging this event to kick off its own series of activities, including "Moyang Products, Happy Shopping" and "Cantonese Enjoyable Winter, Yang Goods Shopping Wave," featuring shopping, food, and tourism maps highlighting local attractions and culinary specialties [2]. - The main venue for the event includes a New Year goods exhibition area, smart home appliance showcase, and a food carnival featuring local delicacies [3]. Group 4: Interactive Experiences - The event includes non-heritage performances and interactive experiences such as kite-making, lacquer art, paper-cutting, and tie-dyeing, along with live cooking demonstrations and free tastings at food stalls [3]. - Additionally, major e-commerce platforms are offering a dedicated section for "Moyang Products, Happy Shopping," allowing consumers to order local goods online [3].