业绩滑坡、纷争升级……医美上游企业告别“野蛮生长”态势，行业迎来“洗牌期”|年终盘点

Core Viewpoint - The medical aesthetics industry is entering a "cooling period" by 2025, with increasing competition leading to performance declines for upstream companies, making it challenging for leading manufacturers to maintain high growth rates. Price wars are becoming inevitable as the number of competitors rises, and conflicts over product pricing and agency rights are escalating among companies [1][2][4]. Industry Overview - The medical aesthetics market is approaching saturation, with many listed companies experiencing significant declines in performance. For instance, Huaxi Biological reported a revenue drop of 18.36% and a net profit decline of 30.29% for the first three quarters of the year. Similarly, Aimeike experienced a revenue decrease of 21.49% and a net profit drop of 31.05% [2][3]. - Despite the current challenges, industry experts remain optimistic about the future growth of the medical aesthetics market, projecting a double-digit growth rate driven by consumer preferences and increasing demand for aesthetic procedures [3][4]. Competitive Landscape - The approval of various hyaluronic acid and collagen products has intensified competition, leading to a "price war" among manufacturers. The market for "童颜针" (AestheFill) has seen a significant increase in competition, with multiple products now available, creating a scenario referred to as "九子夺嫡" (Nine Princes Competing for the Throne) [4][5][6]. - The pricing strategies of downstream institutions are causing conflicts with upstream manufacturers, as some institutions adopt low-price strategies that disrupt traditional pricing systems [4][5]. Mergers and Acquisitions - The industry is witnessing a wave of mergers and acquisitions as companies seek to acquire technology, brands, or channel resources. Notable transactions include Aimeike's acquisition of a majority stake in Korean REGEN and Bausch Health's acquisition of Wuhan Zhibo Zhenmei Technology [6][7]. - The trend of consolidation is expected to continue, with both upstream and downstream companies engaging in strategic acquisitions to enhance their market positions and operational efficiencies [7].