擦亮“地标”金招牌！云浮新兴着力推动凉果产业高质量发展

Core Viewpoint - The article highlights the development of the cooling fruit industry in Xinxing, emphasizing its historical significance, current growth, and future goals for high-quality development [2][19]. Group 1: Industry Background - Xinxing is known as "the hometown of fruit processing in China," with over 130 years of history in cooling fruit production, making it the largest base for mixed fruit planting and processing in the country [11][12]. - The local climate and geography provide an excellent environment for growing cooling fruit raw materials, such as green plums and yellow skins, using high-quality local fruits [13][14]. Group 2: Economic Impact - The county government prioritizes the cooling fruit industry as one of the "six major hundred billion industry clusters," recognizing it as a crucial pillar for promoting high-quality economic development [17][18]. - The goal is to achieve a cooling fruit industry output value exceeding 10 billion yuan (approximately 1.4 billion USD) within five years, with a target of over 7 billion yuan (approximately 980 million USD) in 2024 [19]. Group 3: Product Diversity and Branding - Xinxing cooling fruits are known for their unique flavors and diverse varieties, with over 300 products including cooling fruits, cake slices, candied fruits, and ready-to-eat pickled items [21][22]. - The representative brands "Xinxing Huamei" and "Xinxing Qingmei" have gained recognition and are exported to countries and regions such as Japan, Southeast Asia, and Europe and America [23]. Group 4: Future Development Strategies - The county plans to deepen the "enterprise + base + farmers" cooperation model, accelerate the construction of a food industry technology park (cooling fruit industry park), and promote technological upgrades in cooling fruit processing [25][26]. - There is a focus on integrating cultural tourism with the cooling fruit industry, aiming to transition from "selling products" to "selling experiences" and "selling culture" [27][28].