从跨年文化供给看内需潜力丨金视角

Core Viewpoint - Beijing has launched a series of cross-year activities aimed at enhancing consumer experience through city-wide participation, reflecting a strategic move to expand domestic demand rather than a temporary measure [1][2] Group 1: Service Consumption Strategy - The focus of Beijing's activities is not on individual consumption projects but on creating a systematic supply that allows for participatory, extendable service consumption scenarios [1] - Cultural performances, public exhibitions, and extended access to public spaces collectively enhance service quality and experience density, addressing the demand for high-quality living [1] Group 2: Demand and Supply Interaction - The potential of service consumption is influenced not only by residents' income levels but also by the richness and accessibility of the supply system [1] - The significance of holiday economies lies in the concentrated release of quality content and services, providing clear outlets for potential demand, illustrating the interaction and mutual shaping of supply and demand [1] Group 3: Cultural Experience and Consumption Patterns - Cultural experiences have a certain extension effect, where participation in events can lead to a shift in future lifestyle choices [1] - The transformation of holiday experiences into regular lifestyle choices is essential for service consumption to evolve from temporary spikes to sustained growth, representing a feasible path to building a complete domestic demand system [1] Group 4: Improving Consumption Environment - In the context of a complex external environment and the need to further release domestic demand, expanding domestic demand requires improving the consumption environment and optimizing the supply structure [2] - Cross-year cultural consumption provides observable and verifiable practical paths, enhancing the systematic and coordinated nature of service supply to create conditions for releasing domestic demand potential [2]