微短剧精品创作分享会暨微短剧《“发”家致富》启动仪式在京举行

Core Insights - The event aimed to discuss the transition of micro-short dramas from "traffic hits" to "era masterpieces," promoting the healthy development of the online audio-visual content ecosystem [1][4] - The micro-short drama "Getting Rich" was officially launched, adapted from an original play, focusing on the lives of ordinary people in Beijing's alleys and emphasizing the theme of "handcraft inheritance" [2][4] Industry Overview - Micro-short dramas have become an important part of the online audio-visual content ecosystem, with a continuously expanding market scale and broad user coverage, injecting new momentum into economic growth and cultural tourism consumption [4] - The event gathered industry elites to explore the creative themes of micro-short drama excellence, aligning with national cultural development strategies and promoting high-quality industry growth [4] Creative Themes - "Getting Rich" focuses on the struggles and warmth of ordinary people, using innovative audio-visual language to tell stories about tradition, craftsmanship, and home, reflecting the real embodiment of socialist core values [2][4] - The event featured discussions on artistic creation, local cultural empowerment, and commercial brand integration, providing insights into the development of micro-short drama excellence [4]