鲁商集团与光明食品集团战略合作，共筑跨区域农产品供应链新格局

Core Viewpoint - The strategic cooperation agreement signed between Shandong Ruyuan Group and Bright Food Group during the 2025 Qilu Agricultural Supermarket "Shanghai" Consumption Festival marks a significant step in supporting national regional coordinated development, ensuring urban food supply, and promoting agricultural industry upgrades [1] Group 1: Strategic Cooperation - The partnership aims to leverage the strengths of both companies in channel networks, brand influence, supply chain management, and industrial resources to enhance market channel expansion, brand value, trade model innovation, and supply chain collaboration [2] - The collaboration will facilitate the entry of high-quality agricultural products from Shandong into mainstream supermarkets, communities, and dining channels in Shanghai, while exploring deeper market layouts in the Yangtze River Delta and nationwide [2] Group 2: Supply Chain Management - Ruyuan Group has been strengthening its supply chain capabilities, establishing collaborative warehouses in key agricultural production areas to improve source quality control and circulation efficiency, ensuring the freshness and stability of agricultural products entering Shanghai [4] - The company has implemented a comprehensive supply chain system for pork products, providing safe, healthy, and traceable meat options for consumers [4] Group 3: Food Safety and Quality Assurance - The establishment of a three-tier food safety management system and a comprehensive quality inspection mechanism supports the reliability of agricultural products from production to consumption, providing a solid foundation for the strategic partnership with Bright Food Group [6] - This collaboration is not only a resource complementarity and market win-win between enterprises but also a significant initiative to support rural revitalization, ensure livelihood supply, and promote regional coordination between the Yangtze River Delta and the Yellow River Basin [6]