人工智能拟人化互动服务管理暂行办法公开征求意见
Xin Hua She·2025-12-27 09:21

Core Viewpoint - The National Internet Information Office has drafted the "Interim Measures for the Management of AI-Personalized Interactive Services (Draft for Comments)" to promote the healthy development and standardized application of AI personalized interaction services [1] Group 1: Regulatory Framework - The draft encourages innovative development of personalized interaction services while implementing inclusive and cautious regulatory measures categorized by risk levels to prevent abuse and loss of control [1] - The applicable scope includes products or services that utilize AI technology to simulate human personality traits, thought patterns, and communication styles for emotional interaction with the public through various media [1] Group 2: Prohibited Activities - The draft explicitly prohibits the generation and dissemination of content that endangers national security, damages national honor and interests, disrupts ethnic unity, engages in illegal religious activities, or spreads rumors that disturb economic and social order [1] - It also bans the promotion of obscene, gambling, violent content, or incitement to crime, as well as activities that harm users' physical health or dignity through encouragement or suggestion of self-harm [1] Group 3: User Interaction Guidelines - Providers must clearly inform users that they are interacting with AI rather than a human being [1] - If providers identify excessive reliance or addiction tendencies in users, they are required to dynamically remind users through pop-ups that the interaction content is generated by AI, especially during initial use or re-login [1]