投资5亿元的甜蜜城堡已成废墟!曾被称为“南京迪士尼”,已荒废10年!背后公司已退市一年,“创二代”酝酿回归?
Mei Ri Jing Ji Xin Wen·2025-12-27 09:50

Core Viewpoint - The article discusses the demolition of the "Sweet Castle," a once-promising project by Christine, which has been abandoned for 10 years and symbolizes the decline of the brand, marking a significant moment in the company's history [2][3][4]. Group 1: Project Overview - The Sweet Castle, located in Nanjing, was built at a cost of 500 million yuan and has a construction area of 66,000 square meters [4]. - Initially envisioned as a theme park combining leisure, entertainment, and shopping, the project failed to attract visitors and was left in disrepair since its inception in 2015 [4][5]. - The demolition of the castle was officially completed on December 12, 2023, turning the once grand structure into ruins [3]. Group 2: Company Background - Christine, known as the "first baking stock," was listed on the Hong Kong Stock Exchange in 2012, boasting over 1,000 stores in the Yangtze River Delta and annual revenue of 1.388 billion yuan [10]. - The company faced significant challenges, including a decline in revenue, with the last reported annual income of approximately 292 million yuan in 2021, reflecting a decrease of about 27.7% [17]. - Internal conflicts led to the removal of founder Luo Tian'an from the board, contributing to the company's downfall and eventual delisting [18]. Group 3: Future Prospects - There are indications of a potential revival as Luo Tian'an's son, known as "Roger," expresses intentions to return to the baking industry, aiming to recreate classic products associated with the brand [19][21]. - Roger emphasizes the importance of nostalgia and plans to build a new brand while honoring the legacy of Christine, suggesting a possible re-engagement with former customers [21].