投资5亿的甜蜜城堡已成废墟！曾被称“南京迪士尼” 已荒废10年

Core Viewpoint - The demolition of the "Sweet Castle," a project by Christine, marks the end of an era for the once-prominent bakery brand, which has faced significant operational challenges and ultimately delisted from the stock market after years of decline [2][12][20]. Group 1: Project Overview - The Sweet Castle, located in Jiangning District, Nanjing, was built at a cost of 500 million yuan and covered an area of 66,000 square meters, initially envisioned as a theme park combining leisure, entertainment, and shopping [3][4]. - The project, which began construction in 2015, has remained abandoned for nearly a decade, failing to attract visitors or complete its intended purpose [3][5]. Group 2: Operational Challenges - The project faced delays due to failed partnerships and the inability to secure reputable collaborators, which hindered its opening [5]. - Over the years, the castle fell into disrepair, with reports of deteriorating conditions including peeling walls, broken windows, and water accumulation inside [5][7]. Group 3: Company Background - Christine, once a leading bakery brand in the Yangtze River Delta with over 1,000 stores and annual revenue of 1.388 billion yuan, has seen a drastic decline, with its last reported revenue of approximately 292 million yuan, a drop of 27.7% [12][20]. - Internal conflicts and management issues, including the removal of founder Luo Tian'an from the board, contributed to the company's downfall, leading to store closures and eventual delisting [21][22]. Group 4: Future Prospects - There are indications of a potential revival as Luo Tian'an's son, Roger, expresses interest in re-entering the baking industry, aiming to recreate classic products associated with the brand while establishing a new identity [22][24]. - Roger's approach includes leveraging nostalgia from the original brand while focusing on innovation and new product development [24].