在冰雪消费热中用好“冷资源”

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by various innovative projects and a growing consumer base [1][2][3] - The ice and snow industry in China has seen significant growth, with its scale increasing from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, reflecting an annual growth rate of 21.09% [1] - The 2024-2025 ice and snow season is expected to generate over 187.5 billion yuan in consumer spending, marking a more than 25% increase compared to the previous season [1] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with 4.3 billion visits and 524.7 billion yuan in revenue projected for the 2023-2024 season [1] Group 2 - Government policies play a crucial role in the development of the ice and snow economy, with various initiatives aimed at enhancing service consumption and promoting local resources [2] - The shift in consumer behavior from goods to services is evident, with traditional practices being transformed into profitable ventures, such as the conversion of traditional wooden houses into popular guesthouses in Alashan [2] - The 2025 Central Economic Work Conference emphasized the need to unleash the potential of service consumption, particularly in regions rich in ice and snow resources [2] - Innovative practices, such as "snow holidays" for students in regions like Jilin and Xinjiang, demonstrate a tailored approach to leveraging local advantages [2] Group 3 - Successful examples of integrating ice and snow activities with year-round tourism, such as the Changbai Mountain and Pingxue Ski Resort, showcase the potential for diverse consumer experiences [3] - The emergence of "ice and snow+" business models reflects a growing trend towards personalized and varied consumption scenarios [3] - Collaboration between effective market strategies and proactive government policies is essential for maximizing the potential of the ice and snow economy [3] - New services, such as "ski equipment convenience travel" on the Beijing-Zhangjiakou high-speed railway, enhance accessibility and convenience for consumers [3]