高质量发展地方亮点丨“四时俱好是长春”：以文旅视角重识“北国春城”

Core Viewpoint - Changchun is transforming its image from an old industrial city to a vibrant cultural and tourism destination, leveraging its rich history and diverse tourism resources to establish a "Four Seasons Good Changchun" cultural tourism brand system [3][10]. Group 1: Tourism Development - The city aims to shift from being a "tourism hub" to a "tourism destination," emphasizing the importance of cultural depth to attract visitors [3]. - From January to November, Changchun received 210 million tourists, generating a total tourism revenue of 325.03 billion yuan, reflecting a year-on-year growth of 30.2% and 15.4% respectively [10]. - The city is hosting large-scale events such as the Changchun Aviation Exhibition and the China Changchun Film Festival, which have significantly increased its visibility and tourist attraction [9]. Group 2: Infrastructure and Attractions - The New Min Street, a historical cultural street, has welcomed over 8.5 million visitors since its opening in July, showcasing the city's commitment to preserving and revitalizing historical architecture [6]. - The Changchun Ice and Snow Festival has been launched, featuring over 70 events and themed activities, enhancing the winter tourism experience [13]. - Changchun is developing a multi-level, professional skiing service system, with over 2,000 ski instructors and new ski facilities like the Changchun Wanda Ski Resort [13][15]. Group 3: Service Innovation - The "Changchun Safe Travel" digital platform offers direct services to ski resorts, and there are 62 warming houses available for tourists, highlighting the city's focus on enhancing visitor experience [15]. - A compensation mechanism for tourism disputes has been implemented to ensure quick resolutions, reflecting a commitment to customer service [15]. - The city aims to become a nationally recognized tourism destination and a world-class site for ice and snow tourism and summer leisure [15].