Xin Lang Cai Jing·2025-12-27 10:24Core Insights - Major laptop manufacturers like Lenovo and HP are likely to delay their new product launches in 2026 due to a historic memory shortage impacting their product roadmaps [1] - The cost of core components is rising significantly, leading brands to reassess their release plans to avoid inventory buildup and high pricing risks [1] - The SSD prices are increasing due to AI monopolizing NAND flash supply, with DDR5 memory prices expected to rise by 45% by the end of 2026, making storage components account for 23% of total laptop material costs [1] Group 1: Price Hikes and Cost Implications - Lenovo plans to increase prices by at least 15-20% starting from mid-December 2025, with high-end models potentially seeing price hikes of up to 30% to maintain profit margins [2] - The BOM (Bill of Materials) cost for high-end laptops is expected to increase by 12% from Q1 2025 to Q3 2026, with DRAM and SSD components making up 23% of the BOM in 2026 [2] Group 2: Manufacturer Strategies - Dell and Framework have announced upcoming price increases, while ASUS considered producing DDR5 memory in-house but later denied this rumor [3] - Custom PC brand Maingear is encouraging customers to send in their own memory modules for assembly, although this unconventional method may not yield significant cost savings [3] Group 3: Market Outlook - The PC market, after a strong growth in 2025 driven by Windows 11 upgrade demands, is expected to face a sharp decline in 2026 due to the exhaustion of upgrade incentives and delayed new product launches [5] - Analysts predict a decrease in laptop sales in 2026 as consumer purchasing power declines and new product availability diminishes [5]