直播带货“货没爆单”，20万宣传费能要回吗?法院这样判!

Core Viewpoint - The case highlights the risks associated with live-streaming sales, particularly the importance of clear contractual obligations and the potential for disputes when expectations are not met [1][2]. Group 1: Contractual Obligations - A food company entered into a service agreement with a media company for live-streaming sales, paying 202,000 yuan for promotional services, expecting significant sales through a popular influencer with 23.397 million followers [1]. - The media company failed to deliver as promised, substituting the expected influencer with one who had only 1.328 million followers, resulting in minimal sales of 21,778 yuan [1][2]. Group 2: Legal Proceedings - The food company sued the media company for a full refund of the promotional fee and additional compensation for delayed refunds, arguing that the media company breached the contract by not providing the agreed-upon influencer [2]. - The court ruled that the media company breached the contract by changing the key performer without consent, but also noted that the contract did not guarantee specific sales outcomes, leading to a decision to refund half of the promotional fee, totaling 101,000 yuan [2]. Group 3: Industry Insights - The case serves as a reminder for businesses engaging in live-streaming sales to assess risks and clearly define responsibilities in contracts, especially regarding changes in key terms like influencer selection [3]. - Companies are advised to document any changes in agreements and to communicate promptly in case of disputes to mitigate potential losses [3].