南京路步行街跨年消费“大餐”来了：线上线下可抢券、商家延时至凌晨

Core Viewpoint - Shanghai's New Year consumption event is set to stimulate spending through a combination of digital coupons, extended business hours, and music performances, creating a festive atmosphere for consumers [1][3]. Group 1: Consumption Coupons - The first round of consumption coupons will be distributed from December 30, 2025, to January 3, 2026, via Douyin, with 11,000 coupons worth 800 yuan available for 550 yuan and 10,000 coupons worth 300 yuan for 200 yuan [3]. - Offline coupons will be available for collection starting December 31, 2025, with 1,000 coupons (500 each for two locations) offering a discount of 300 yuan on purchases over 800 yuan [3]. - Historical data shows significant coupon redemption rates, with 2023 seeing 48,000 coupons sold out in under a minute and a redemption rate of 82.82%, contributing to a 52.6% year-on-year increase in sales in the shopping district [4]. Group 2: Extended Business Hours - Over 30 merchants, including traditional brands and trendy stores, will extend their operating hours until the early morning of January 1, 2026, to enhance nighttime consumption [5]. - Notable participants include established brands like New Ya, Tai Kang, and the Huawei flagship store, aiming to maximize consumer engagement during the New Year celebration [5]. Group 3: Music and Cultural Events - A New Year celebration featuring music and art will take place from December 31, 2025, to January 3, 2026, at the Jiatinghui City Life Plaza, enhancing the cultural experience of the event [6]. - The main event on December 31 will feature popular artists and bands, including performances by Douya Band and Vaniah, culminating in a countdown to the New Year [6]. - Additional performances from January 1 to 3 will include jazz music, immersive drama, and diverse dance showcases, further enriching the festive atmosphere [6].