天津启动2026年新春消费季 将推出超千场促消费活动

Core Viewpoint - Tianjin is launching the "Buy in China, Colorful Consumption" 2026 New Spring Consumption Season to stimulate consumer spending, focusing on various sectors including shopping, food, tourism, and performances [1][3]. Group 1: Event Overview - The event is organized by Tianjin's Commerce Bureau in collaboration with the Culture and Tourism Bureau and the Sports Bureau, aiming to enhance the city's consumer landscape and build an international consumption center [3]. - The consumption season will run through the first quarter of 2026, targeting key dates such as New Year's Day, the Spring Festival, and the Lantern Festival [3]. Group 2: Activities and Themes - The "Welcoming Spring, Renewing Color" theme will feature over 300 promotional activities that highlight local cultural characteristics [4]. - The "Buying New Year Goods, Experiencing Tianjin Charm" theme will include more than 200 activities focused on traditional New Year shopping and family gatherings [4]. - The "Tasting Delicacies, Seeking Tianjin Flavors" theme will organize over 200 food-related promotional events to cater to festive dining needs [4]. - The "Enjoying Scenic Views, Touring Tianjin" theme will offer around 200 winter tourism activities to create a comprehensive winter consumption ecosystem [4]. - The "Playing in Snow, Enjoying Tianjin Fun" theme will involve about 100 activities at ski resorts and shopping districts to enhance winter sports consumption [4].