eBay汽配跨境电商掘金欧洲，用AI与直播应对竞争

Core Insights - The global trade environment is changing, and cross-border e-commerce is entering a critical phase of diversification, with significant opportunities for Chinese sellers in the global auto parts market [2] - eBay is facing increasing competition in the auto parts sector, which is its largest category, as competitors are aggressively entering the market [2][3] Market Strategy - eBay will focus on three key growth areas in 2026: the European market, commercial vehicle sector, and large auto parts category [3] - The European market is projected to be the largest growth market over the next decade, with online automotive aftermarket sales expected to exceed hundreds of billions of euros, growing over 15% annually [3] - eBay plans to establish specialized teams to assist sellers in market preparation and supply chain planning, providing customized product selection guides for key markets [3] Logistics and Incentives - eBay will optimize its inventory layout and build a multi-country transportation network centered in Germany and the Netherlands [4] - The "European Gold Rush Program" will offer cash rewards of up to 9% based on sales performance to incentivize sellers [3] Product Focus - eBay aims to expand its commercial vehicle parts offerings and has initiated a special incentive program for these strategic categories [4] - The platform is collaborating with commercial vehicle parts companies in Hubei, China, to facilitate their entry into the market [4] Technology Integration - eBay is accelerating its technology reforms, including a partnership with OpenAI to enhance its platform with AI applications and live streaming capabilities [5][6] - The "Magical Listing" tool will allow sellers to upload product photos for automatic attribute recognition and high-quality description generation [5] - AI-driven marketing tools will enable sellers to create professional marketing videos and respond to buyer inquiries efficiently [6] Seller Engagement - eBay is committed to deepening its relationship with high-quality sellers through initiatives like the "Yuan Stone Program," which aims to leverage successful sellers to drive growth within the ecosystem [7]