微短剧《“发”家致富》启动，聚焦手艺传承与时代变迁

Core Viewpoint - The event focused on the development of micro-short dramas, emphasizing the transition from "traffic hits" to "era masterpieces" in the context of promoting a healthy ecosystem for online audio-visual content [1]. Group 1: Event Overview - The micro-short drama "Getting Rich" was officially launched during the event, co-produced by China Broadcasting and Film Publishing House, Beijing Film Academy, China Search, and Hongguo Short Drama [3]. - The drama is adapted from the original play "Xiangyang Barbershop" by Beijing Film Academy, set against the backdrop of Beijing's alleys and narrating the lives of ordinary people [3]. Group 2: Thematic Focus - The work centers on the theme of "handcraft inheritors," exploring the core question of "what to pass on and how to pass it on" through the emotional and ideological interactions between an old barber and his young son [3]. - The narrative reflects the Chinese people's commitment to tradition, conscience, and character amidst the changes of the times [3]. Group 3: Cultural Significance - Guests highlighted that "Getting Rich" focuses on local stories and the struggles and warmth of ordinary people, utilizing the lively format of micro-short dramas to vividly tell contemporary stories about traditional crafts and hometown sentiments [5]. - This initiative represents a positive attempt to express excellent traditional Chinese culture in a "youthful" manner in the new era [5].