平台企业反内卷迈出重要一步

Core Viewpoint - The article discusses the introduction of the "Internet Platform Pricing Behavior Rules" aimed at regulating pricing practices in the platform economy, promoting transparency, and protecting consumer rights [1][2][3] Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the pricing behavior that platform operators and internal operators must adhere to [1] - Prohibited practices include predatory pricing, price discrimination, collusion to raise prices, price fraud, and price gouging, establishing clear boundaries for competition [1] - The rules aim to create a healthy platform ecosystem by enhancing transparency and collaboration among stakeholders [1] Group 2: Pricing Practices - The rules require platform operators to standardize their pricing practices, protect their autonomy in pricing, and publicly disclose rules related to differential pricing, dynamic pricing, and promotional activities [2] - Specific requirements include clear pricing displays, publicizing subsidy and promotional rules, and ensuring that platform operators do not impose unreasonable restrictions on internal operators' pricing [2] - The rules address common issues such as misleading pricing and excessive price competition among operators, aiming to mitigate these problems [3] Group 3: Implementation Timeline - The implementation date for the "Behavior Rules" is set for April 10, 2026, allowing time for platform operators to comply with the new regulations [3] - During the period leading up to implementation, regulatory bodies will conduct self-assessments with major platform operators to ensure adherence to the new requirements [3]