“村”潮正澎湃 新风扑面来

Core Viewpoint - The article emphasizes the importance of rural revitalization, highlighting the need to shape and cultivate rural culture while promoting new customs and practices to enhance community identity and economic vitality [1]. Group 1: Cultural Revitalization and Community Engagement - The "Village Brand" initiatives, such as the "Village Horse Racing" event in Guizhou, have become popular, fostering community spirit and cultural pride among participants [2][3]. - Various "Village" activities, including "Village Running" and "Village Evening," have gained traction, with nearly 8,000 events held during the 14th Five-Year Plan period, showing a clear upward trend in participation [2][3]. - The "Village Brand" initiatives are credited with enhancing local governance and economic activity, as seen in the increased hotel occupancy rates and tourism revenue during events [3]. Group 2: Changing Traditions and Economic Impact - The article discusses the shift from traditional customs, such as the costly "Bull Ceremony" in Guangxi, to more simplified practices, resulting in significant cost savings for families [5][6]. - In 2023, efforts to discourage extravagant ceremonies saved the community over 10 million yuan, reflecting a broader trend of reducing financial burdens on families [6]. - New practices, such as the "New Banquet Manager" initiative in Anhui, have emerged, providing affordable and culturally rich options for community celebrations, further promoting economic benefits [7]. Group 3: Cultural Heritage Protection and Utilization - The article highlights the importance of protecting and revitalizing rural cultural heritage, which is seen as vital for preserving traditional values and promoting local economic development [9][10]. - Initiatives in various regions, such as the establishment of a cultural heritage database in Shaanxi and the transformation of local crafts into high-value cultural products in Anhui, demonstrate innovative approaches to cultural preservation [11]. - The integration of technology and creativity in cultural heritage projects is opening new avenues for rural development, with significant economic benefits reported from tourism and cultural products [11].