深挖农业品牌特色潜力

Core Viewpoint - The development of agricultural brands is crucial for rural revitalization and building a strong agricultural nation, with various regions increasingly focusing on brand building for their unique agricultural products [1][2]. Group 1: Agricultural Brand Development - Agricultural brands are important indicators of the development level of rural characteristic industries, and nurturing these brands is essential for promoting comprehensive rural revitalization [1]. - The Chinese government has introduced a series of policies to support agricultural brand development, leading to the emergence of distinctive, high-quality, and competitive agricultural brands that drive rural industry growth and increase farmers' income [1]. - Despite progress, challenges remain, such as the prevalence of large but weak brands and the need for improvement in brand competitiveness, influence, and driving force [1]. Group 2: Modern Agriculture and Technology - The transformation and upgrading of traditional agriculture, as well as the cultivation of modern agriculture, are critical at this stage, relying on technology, talent, and financial support [1]. - Actions to enhance agricultural varieties, improve quality, build brands, and standardize production are necessary to overcome bottlenecks in the planting and sales of agricultural products [1]. Group 3: Regional Brand Strategies - Each region should leverage its unique agricultural products and focus on scale, intensification, and branding to create distinctive local agricultural brands [2]. - The development of geographical indication products and local agricultural public brand construction is essential for enhancing market recognition and social reputation of regional agricultural products [2]. - The "14th Five-Year Plan" emphasizes accelerating agricultural modernization and promoting rural revitalization, with agricultural brands playing a significant role in improving agricultural quality and increasing farmers' income [2].