雪场之上 汤泉之下 冬季文旅奏响“冰与火之歌”

Core Viewpoint - Pingdingshan City is effectively activating its winter tourism economy by integrating cold resources like skiing with warm experiences such as hot springs, creating a unique winter tourism model that attracts visitors year-round [1][10]. Group 1: Winter Tourism Development - Pingdingshan City has developed a product system around four themes: cool summer escapes, low-carbon camping, intangible cultural heritage experiences, and wellness therapy, promoting a "summer-winter linkage" strategy [1]. - The city is addressing seasonal tourism challenges by combining skiing with wellness offerings, such as hot springs, to enhance winter tourism appeal [1][10]. - The Tianlongchi Ski Resort, located at over 1300 meters elevation, is becoming a popular choice for skiing enthusiasts due to its excellent snow quality and long snow season, with a daily capacity of 8,000 visitors [2]. Group 2: Hot Springs and Wellness - The Yao Mountain Hot Spring, known for its therapeutic properties, features over 80 different types of hot spring pools, making it an ideal destination for winter relaxation [10]. - The hot spring water, with a temperature of 63°C and rich in minerals, has been historically recognized for its health benefits, enhancing the area's appeal as a wellness destination [7][10]. - The combination of skiing during the day and soaking in hot springs at night has become a key attraction, catering to families and diverse visitor needs [10]. Group 3: Rural Tourism and Accommodation - The rural areas of Pingdingshan are experiencing a transformation in winter tourism, with local accommodations adapting to the influx of visitors, leading to increased economic activity [11][16]. - The county has implemented policies to promote the development of boutique homestays, enhancing the quality and appeal of rural tourism offerings [14][15]. - In 2022, the county received 18.58 million visitors, generating over 6.6 billion yuan in tourism revenue, highlighting the success of its tourism initiatives [16].