树一个品牌 富一方百姓 助乡村振兴
Shan Xi Ri Bao·2025-12-28 00:38

Core Insights - The development of labor brands in Shaanxi has significantly improved employment opportunities and income for local workers, with 158 labor brands recognized and nearly 4 million rural workers benefiting from these initiatives [1][2][3] Group 1: Labor Brand Development - Shaanxi has implemented a labor brand cultivation project that includes policy guidance, financial support, skills training, and promotion, resulting in the creation of distinctive labor brands [1][2] - The "Three Qin Series" labor brands have become important employment cards, enhancing the income and living standards of many families in the region [1][3] Group 2: Economic Impact - Labor brands like "Qianyang Apple Master" and "Huazhou Shadow Play Craftsman" have become key drivers for local economic development, providing stable employment and income for many individuals [2][4] - The "Purple Yang Foot Care Master" brand has created over 130 foot care enterprises, employing 54,400 people and generating 3.5 billion yuan in income, accounting for 70% of the county's labor income [5] Group 3: Skills Training and Employment - The focus has shifted from labor output to technical skills output, with various training programs developed to enhance the skill sets of workers, such as the "Yanliang Aviation Craftsman" brand which has trained over 4,000 professionals [7] - The "Cai Shui Ear Farmer" labor brand has successfully encouraged local villagers to engage in mushroom cultivation, creating a vibrant local economy and job opportunities [6][7] Group 4: Future Directions - Shaanxi plans to accelerate the upgrade of labor brands, focusing on high-quality service, mid-to-high-end skills, cultural tourism, and social welfare sectors to better support employment and industry development [7]