从“土特产”到“金品牌”

Core Viewpoint - The 20th Central Committee of the Communist Party emphasizes accelerating agricultural modernization and promoting comprehensive rural revitalization, with rural e-commerce being a crucial driver for transforming traditional agriculture into modern agriculture [1] Group 1: E-commerce Development Strategy - The city of Shigatse has initiated a comprehensive e-commerce project to drive agricultural modernization, establishing a four-level public service system to address the challenges of agricultural product distribution and create competitive regional brands [1][2] - Since 2018, Shigatse has been developing a broad e-commerce network, focusing on government-led, enterprise-driven, and market-operated principles, with a significant emphasis on building infrastructure and service systems [2] Group 2: Logistics and Distribution - Shigatse is addressing high logistics costs and inefficiencies by integrating multiple logistics companies to create a three-tier delivery system, effectively reducing overall logistics costs and improving distribution channels [3] Group 3: Product and Brand Development - The city recognizes the importance of not just transporting products but also enhancing their market competitiveness by developing regional public brands and providing comprehensive support services to local enterprises [5][6] - As of October 2025, over 20 enterprises and cooperatives have improved their product qualifications and standards through assistance, contributing to the establishment of a unified branding strategy [5] Group 4: Sales Channels and Revenue - The sales of Shigatse's specialty products have reached 8.36 million yuan since 2024, facilitated by a multi-channel sales strategy that includes online platforms and offline promotional events [6][7] Group 5: Talent Development and Training - Sustainable development of rural e-commerce relies on cultivating local talent, with over 1,100 individuals trained in e-commerce operations since 2024, enhancing the operational capabilities of various stakeholders [9] - The city has established a comprehensive promotional strategy combining traditional and new media to increase product visibility and foster a supportive environment for e-commerce [9] Group 6: Future Outlook - The implementation of the e-commerce project in Shigatse is seen as a model for integrating infrastructure development with brand cultivation and talent training, indicating that digital economy initiatives can thrive in unique regional conditions [10] - Future plans include further enhancing regional public brands, deepening collaborations with major e-commerce platforms, and building a sustainable rural e-commerce ecosystem [10]