既要有“回忆杀”，也要多些新IP

Group 1 - The concert market is experiencing a "nostalgia trend," with classic IPs like F4 attracting significant audience interest and selling out tickets quickly [1] - Various nostalgic concerts have emerged this year, including performances related to classic shows and themes, which have received positive market responses [1] - The music theater market is also growing, with projections indicating 19,700 performances and a box office revenue of 1.807 billion yuan by 2025, highlighting the dominance of classic IPs [1] Group 2 - The appeal of classic nostalgia is driven by a desire for certainty and safety, with audiences aged 35 and above being the fastest-growing demographic in live entertainment spending [2] - While classic IPs are popular, there is a risk of oversaturation and audience fatigue if innovation is neglected, as seen in some low-quality nostalgic events [2] - Original IPs are rising, with successful new works in the music theater sector, indicating a shift towards innovation alongside classic content [2] Group 3 - Original IPs face challenges such as low budgets and limited recognition, which restrict their growth potential, necessitating careful support to ensure their survival [3] - The industry must balance the revival of classic IPs with the cultivation of original content to create a sustainable ecosystem that supports both [3] - The goal is to allow classic IPs to serve as cultural carriers while enabling original IPs to reflect contemporary spirit, fostering long-term industry prosperity [3]