第十五届鸟巢欢乐冰雪季迎客

Core Insights - The 15th Bird's Nest Happy Ice and Snow Season has officially opened, featuring dual thematic areas: "Pure Snow Play Area" and "Trendy Experience Area" [2][3] - The event has attracted over 2.53 million participants since its inception, establishing itself as a significant national ice and snow brand [3] - The new model of "One Nest, Two Zones" offers over 40,000 square meters of "Ice and Snow + Trendy Play" space, with a ticketing system allowing unlimited access [3][4] Group 1 - The event includes popular activities such as snow tubing, sledding, and drifting, providing a joyful winter experience for visitors [3][4] - The upgraded "Snow Drifting" area features a large space of 4,800 square meters with a sliding track measuring 40 meters wide, 9 meters high, and 50 meters long [3] - The "Pure Snow Play Area" spans 20,000 square meters, designed for families, allowing both adults and children to enjoy snow activities [4] Group 2 - The "Trendy Experience Area" also covers over 20,000 square meters, focusing on interactive games and cultural experiences, including collaboration with the popular game IP "Egg Party" [4] - The event operates daily from 10:00 AM to 6:00 PM and will continue until late February 2026, covering major holidays like New Year and Spring Festival [4] - Ticket prices are set at 120 yuan per person on weekdays and 160 yuan on weekends and holidays, with various ticket options available for families [4]