Core Insights - The "Ganwei" e-commerce live streaming base was officially launched in Hangzhou, marking a significant step in establishing a digital marketing front for the "Ganwei" brand in the Yangtze River Delta region [1] - The base aims to integrate Gansu's agricultural resource advantages with Zhejiang's digital strengths, facilitating a direct channel for "Ganwei" agricultural products from production to market [1] - The initiative is expected to enhance the brand influence and market share of Gansu's specialty products, such as highland summer vegetables, traditional medicinal materials, and grassland beef and lamb in the East China market [1] Industry and Company Developments - The "Ganwei" brand has established 100 authorized stores nationwide and 4 overseas, with over 170 types of agricultural products sold in more than 100 countries and regions [2] - The live streaming base is anticipated to further expand the market footprint of the "Ganwei" brand [2] - The base serves as a platform for industry collaboration and talent exchange between Gansu and Zhejiang, promoting cooperation in agriculture, cultural tourism, and digital economy sectors [1]
【厚道甘肃 地道甘味】“甘味”电商直播基地在杭州揭牌
Xin Lang Cai Jing·2025-12-28 01:57