萌宠邂逅“果王” 解锁消费新场景

Core Insights - The event "Pet Love Jiangnan · Durian Unforgettable" launched in Nanning's Jiangnan District focuses on the integration of the pet economy and the durian industry, aiming to stimulate consumption and create a unique consumer IP [5][6] - The event features various interactive experiences, including a "Cute Pet Durian Fashion Show" and multiple themed zones for pet products and durian tasting, enhancing consumer engagement [5][6] Group 1: Event Overview - The event commenced on December 27, 2025, at the Pavilion Pier, showcasing a blend of pet and durian elements [5] - It includes over 50 themed booths, clearly divided into areas for pet food tasting, smart pet products, and durian deep-processing experiences [5] Group 2: Consumer Engagement - The "Pet Love Durian Live Broadcast Room" allows consumers to shop online in real-time, enhancing the shopping experience by breaking spatial limitations [5] - A fun obstacle course for pets, aimed at engaging pet owners and their pets, was a popular attraction, promoting interaction and enjoyment [5] Group 3: Business Impact - Participating vendors reported positive feedback, highlighting the value of face-to-face interactions for product recommendations and increased sales conversion rates [6] - The event facilitated connections between Southeast Asian durian products and the pet economy consumer base, effectively broadening sales channels for businesses [6] - The event's organizers aim to create a unique consumer IP through the innovative crossover of pet and local agricultural products, enhancing the city's modern and inclusive image [6]