依据国际化高标准提升全方位服务能力 展现千年古镇与世界交流的从容底气 朱家角正成古镇入境游“第一站”

Core Insights - The article highlights the increasing number of inbound tourists to Zhu Jia Jiao, a historic water town in China, with a total of 5.856 million visitors in 2025, of which 1.8446 million are international tourists, accounting for over 30% of the total [1] Group 1: Tourism Growth - Zhu Jia Jiao has become a prominent entry point for foreign tourists, with a significant increase in visitor numbers due to China's visa-free policies [1] - The town's appeal lies in its unique cultural experiences, attracting international visitors who engage with local traditions and cuisine [1] Group 2: Preservation of Heritage - The preservation of Zhu Jia Jiao's traditional appearance is a fundamental principle guiding its development, balancing the needs of the community, streets, and tourism [2] - Recent improvements focus on environmental enhancements and infrastructure, such as clearer waterways and increased greenery, while maintaining the town's historical character [2] Group 3: Cultural Heritage and Interaction - Zhu Jia Jiao boasts 12 intangible cultural heritage items, which are transformed into interactive tourist experiences, making them accessible and engaging for visitors [3] - Events and performances related to local culture, such as boat boxing and Kunqu opera, are popular among tourists, facilitating cultural exchange and interaction [3] Group 4: Service Enhancement - The town has systematically improved its service capabilities to accommodate the surge in international visitors, aiming for a national 5A tourism rating [4] - Upgrades include multilingual signage, automated audio guides, and enhanced payment options for foreign currencies, alongside comprehensive staff training programs [4][5] Group 5: Language and Inclusivity - Language training for staff and the recruitment of bilingual volunteers are prioritized to enhance communication with international tourists [5] - The town's development aims to provide a positive experience for all visitors, including local residents and individuals with special needs, ensuring inclusivity in tourism [5]