赴一场“苏优绿品”匠心之旅！探索南京“鸭子王国”藏着的绿色密码

Core Insights - Jiangsu province maintains a leading position in the development of green and high-quality agricultural products, with over 300 enterprises holding green food labels for more than ten years, showcasing a commitment to sustainable agricultural practices [1][12] Company Overview - Newrun Food Group, located in Jiangning District, Nanjing, is recognized as the "Duck Kingdom," emphasizing its dedication to green development in the production of various duck products [3][10] - The company has evolved from a small street shop to a significant player in the industry, achieving over 1 billion yuan in sales for its salted duck products in 2024 and selling over 100 million ducks [10] Production Practices - Newrun employs eco-friendly farming methods, raising ducks in rice fields with a density of about 20 ducks per acre, feeding them natural food sources like snails, fish, and weeds, which results in healthier meat [3][5] - The production process adheres to traditional techniques while integrating modern technology, ensuring quality control at every stage from farm to table [8][10] Quality Control and Traceability - The company has established a comprehensive quality monitoring system that allows real-time tracking of production processes, with each duck having a unique profile detailing its life cycle and processing history [8][10] - Newrun's commitment to using only green and additive-free ingredients in its production processes reflects its focus on maintaining product integrity and safety [5][10] Industry Context - Jiangsu province has developed 59 standardized production bases for green food raw materials, covering an area of approximately 13.97 million acres, and has established a robust management system for green agricultural products [13] - The province aims to enhance the supply of green and high-quality agricultural products to meet consumer demand and support rural revitalization efforts [13]