多地解锁“冰雪+”新场景 点燃冬季文旅消费新热潮

Group 1 - The article highlights the innovative integration of "ice and snow" with various cultural and tourism activities across different regions in China, creating new immersive experiences for visitors [1][6] - In Jilin's Changbai Mountain, a new romantic tourism scene has been established with the opening of the "Beautiful Pine Love Forest" marriage registration office, featuring a 1314-meter snow path for couples [2][4] - The marriage registration office offers services such as a wedding vow ceremony and exclusive travel packages for couples, enhancing the romantic experience [4][6] Group 2 - Inner Mongolia is leveraging its rich ice and snow resources to promote winter tourism, introducing various activities that combine ice sports with local cuisine [7][9] - The region has implemented a "snow holiday" for students, encouraging family participation and boosting local consumption [7][9] - Inner Mongolia plans to host 159 unique cultural tourism activities and 45 winter tourism routes from November 2025 to March 2026, aiming to attract 300 million domestic tourists and generate 450 billion yuan in total spending [9] Group 3 - In Chongqing, the focus is on ice and snow educational tourism, with local schools participating in skiing lessons to engage students in winter sports [10][12] - The scenic area has tailored ice and snow programs for different age groups, ensuring a diverse range of activities [10] - The introduction of ice and snow educational tourism is helping to maintain visitor interest during the off-peak season, contributing to sustained market activity [12]