经济大省挑大梁·高手在“民”间｜久久为功，诠释何以“新豫商”

Core Viewpoint - The development of mugwort products in Nanyang, Henan, has created a significant industry, capturing 70% of the national market share, and providing local employment opportunities while leveraging local resources [1]. Group 1: Company Overview - Nanyang Yaoyibao Mugwort Products Co., Ltd. was established in March 2011, focusing on the production of traditional mugwort products and has grown from a small workshop to a comprehensive enterprise with annual sales exceeding 2 billion yuan [5][8]. - The company employs a large number of local villagers, contributing to the community's economic development and providing job opportunities for over 3,000 people [8]. Group 2: Product Development and Innovation - The company has expanded its product line to over 120 varieties, including traditional and modern applications of mugwort, such as smokeless moxibustion packs and beauty products, integrating traditional practices into contemporary lifestyles [9]. - Yaoyibao has established a rigorous quality control system, ensuring the use of high-quality raw materials by setting up 32 collection and storage bases across five provinces [9]. Group 3: Market Strategy and Growth - The company has adopted a multi-faceted growth strategy, focusing on brand building, research and development, and setting industry standards, which has allowed it to maintain a competitive edge in a rapidly growing market [9][10]. - The founder, Cha Hongfu, emphasizes integrity in business practices, refusing to compromise on quality, and has built a reputation for reliability and trustworthiness in the industry [10]. Group 4: Community Impact and Employment - The company has implemented a model of "enterprise + cooperative + farmer," which has not only created jobs but also encouraged local farmers to engage in e-commerce, enhancing their income [7]. - Employees report high job satisfaction, with wages during peak seasons reaching over 10,000 yuan per month, and the company provides various benefits, fostering a supportive work environment [8]. Group 5: Future Aspirations - The company aims to expand its market reach globally, promoting the health benefits of Chinese mugwort and establishing itself as a leader in the industry [12].