赋能乡村振兴 地理标志产品为土特产打造“金名片”

Core Viewpoint - Geographical indication products are becoming a significant driver for agricultural development, enhancing brand value and increasing farmers' income through recognition and promotion of local specialties [1][2]. Group 1: Policy and Development - The National Intellectual Property Administration announced the recognition of 55 geographical indication products, highlighting the importance of these products in agricultural development [1]. - The Central Rural Work Conference in December 2024 emphasized the need to actively develop rural industries to improve agricultural efficiency [1]. - The "Special Action Plan to Boost Consumption" released in March 2025 includes initiatives for cultivating agricultural brands and promoting geographical indication products [1]. Group 2: Economic Impact - As of the end of 2024, China has recognized a total of 2,544 geographical indication products, with over 9,600 billion yuan in direct output value, showing consistent growth [1]. - The geographical indication products are linked to specific regions, enhancing their quality and reputation, which is crucial for the branding of agricultural products [1][2]. - The development of the Ningde big yellow fish industry serves as a model, with a production volume of 214,900 tons in 2024, accounting for approximately 80% of the national total, and an industry output value exceeding 20 billion yuan [2]. Group 3: Industry Collaboration and Future Outlook - The development of geographical indication products requires collaboration among various stakeholders, including local resources, industry chain extension, and regulatory enforcement [2]. - There is a call for enhanced cooperation among government, e-commerce, and media to promote geographical indication products and boost agricultural consumption [2][3]. - The ongoing efforts are expected to elevate more local specialties into "geographical brands," contributing to rural revitalization and brand strength [3].