菏泽农商银行贾坊支行：深化适老金融服务 守护老年人幸福晚年

Core Viewpoint - Heze Rural Commercial Bank's Jiafang Branch is enhancing its financial services for the elderly by focusing on upgrading facilities, optimizing services, and promoting financial knowledge to address the challenges posed by an aging society [1] Group 1: Elderly-Friendly Facilities - The branch has undergone modifications to create an elderly-friendly environment, including the construction of barrier-free access, installation of wheelchair seating, and provision of essential items like reading glasses and first aid kits [3] - A "self-service area" has been established with dedicated staff to assist elderly customers in using self-service devices, improving their banking experience [3] - Smart teller machines have a "caring mode," and a simplified version of mobile banking has been launched to help elderly customers easily access their account information [3] Group 2: Targeted Services - The branch addresses mobility and technology challenges faced by elderly customers by providing on-site services for tasks such as social security card applications and password resets, effectively overcoming the "last mile" service barrier [4] Group 3: Financial Literacy and Fraud Prevention - A financial service team has been established to conduct community outreach through financial education classes and campaigns, aimed at enhancing financial literacy and fraud prevention awareness among elderly individuals [5] Group 4: Future Commitment - The branch plans to continue optimizing its elderly financial services and fulfilling its social responsibility to ensure that every elderly customer experiences warm and considerate financial services [6]