茅台董事长向经销商“道辛苦”:茅台市场化程度不高,消费端触达能力亟待增强
Xin Lang Ke Ji·2025-12-28 07:21

Core Insights - The 2026 Moutai distributor conference will be held on December 28, where Moutai Group's Chairman Chen Hua acknowledged existing shortcomings and issues within the company, such as low marketization, insufficient flexibility in responding to market changes, and the need to enhance consumer reach and optimize channel ecology [1] Group 1 - Moutai Group's Chairman expressed gratitude towards channel partners and sales staff for their hard work [1] - Recent data from "Wine Price Insider" indicates that the terminal transaction price of Feitian Moutai has stabilized between 1816-1827 RMB over the past five days [1] - The price of premium Moutai has increased by 114 RMB over the same period, rising from 2281 RMB to 2395 RMB, representing a 5% increase [1]