懂车帝去玩车上线：打造用户“玩车入坑”第一站 推动全民玩车文化普及

Core Viewpoint - The launch of the "Go Play Car" interest community by Dongche Di aims to promote a culture of car enjoyment among a broader audience, targeting both racing and off-road enthusiasts while providing comprehensive services for users to engage in car-related activities [1][4][6] Group 1: Community Launch and Features - Dongche Di has officially launched the "Go Play Car" interest community, which integrates team play, route planning, and car enthusiast interaction [1] - The community focuses on three main car enjoyment scenarios: racing, off-roading, and motorcycles, aiming to be the first stop for users interested in car activities [1][5] - The platform will offer a full-cycle service system for car enthusiasts, allowing users to easily find like-minded individuals and participate in various activities [5][6] Group 2: Market Context and User Engagement - The demand for car-related activities is growing rapidly, with daily reading volumes of car-related content exceeding 310 million on platforms like Douyin and Dongche Di, and a 125% increase in user search volume [4] - As of Q3 2025, China's total vehicle ownership reached 359 million, with over 515 million licensed drivers, indicating a substantial market for car culture [4] - The initiative aims to break down barriers in car enjoyment, making it accessible to all car owners and transforming it from a niche interest to a mainstream activity [4][6] Group 3: Future Plans and Community Development - By 2026, Dongche Di plans to mobilize "100,000 people on the track and 1 million in the wild," promoting a nationwide car enjoyment culture [1][5] - The company is recruiting over 2,000 car activity leaders across 70 cities, offering significant financial support and resources to build diverse and high-quality car communities [6] - The "Go Play Car" interest community is expected to accelerate the popularization and promotion of Chinese automotive culture, with a focus on low barriers to entry and professional guidance [6]