东莞消费活力领跑大湾区，盒马新店开业首日即爆单

Core Insights - Hema Fresh has opened its second store in Dongguan at the Vanke Binhai Shopping Village, aiming to enhance consumer experience and meet the demand for quality products in the Greater Bay Area [3] Group 1: Store Opening and Features - The new store spans over 3,000 square meters and includes nine functional areas such as a seafood section, bakery workshop, and Hema Garden [3] - The store offers a wide range of products, with 8,000 to 9,000 SKUs, including popular imported items like Norwegian salmon and Chilean cherries [3] - Initial customer response has been strong, with some popular items selling out within two hours, indicating a high demand for quality and cost-effective products [3] Group 2: Market Positioning and Strategy - Dongguan is positioned as a key manufacturing city in the Greater Bay Area, aligning with Hema's strategy to cater to the local demand for quality living [3] - The store is expected to serve over one million families annually, further stimulating consumption potential in the Pearl River Delta [3] - Hema plans to create a "consumption + leisure + entertainment" experience at the new location, with future activities including pop-up events and special promotions for the upcoming New Year [5] Group 3: Customer Engagement and Performance - The first store in Dongguan, opened in January, achieved a record of over 10,000 daily visitors, showcasing strong customer interest [5] - The new store is strategically located to attract customers from nearby industrial hubs and major cities like Guangzhou, Shenzhen, Zhuhai, and Zhongshan [5] - Hema's expansion in Dongguan includes plans for a third store in Songshan Lake, indicating a robust growth strategy in the region [5]