崇明 水仙是致富花更是文化礼

Core Insights - The fourth Chongming Narcissus Cultural Tourism Festival opened with the theme "Building Dreams with Narcissus Development, Adding Color to Flower Town Revitalization" [1] - Chongming Narcissus is the only flower in Shanghai with both national geographical indication and agricultural product geographical indication, highlighting its unique status [1] - The festival showcased various cultural activities, including a Narcissus Hanfu fashion show and traditional performances, emphasizing the integration of culture and tourism [1] Industry Development - The Narcissus industry in Xianghua Town is leveraging "flower economy" through technological empowerment, innovative models, and cultural tourism integration, leading to a thriving "Narcissus economy" [1] - The release of the "Chongming Narcissus Quality Standards" marks a new phase of standardized and quality-driven development in the industry, focusing on standardized planting, digitalization, cultural product innovation, and brand marketing [1] - The industry is expanding its market through e-commerce live streaming and community marketing, while also developing derivative products such as fragrances, cultural toys, and exquisite ornaments to enhance value [1] Future Initiatives - A cooperative model involving "collective economic organizations + social capital + farmers" is being utilized to strengthen the industry foundation from cultivation to market [2] - Upcoming events include a招商推荐会 (investment promotion meeting), Narcissus carving exhibition, homestay flower experience, and a seasonal market, aiming to create an integrated rural cultural tourism experience [2]