聚焦四大核心消费领域，2026年成华元旦潮购月活动来了

Group 1 - Chenghua District is launching a shopping festival themed "New Year Consumption · Trend Gathering Chenghua" from December 28 to January 3, 2026, aimed at boosting consumer enthusiasm [2] - The event will integrate four core consumption sectors: automobiles, home appliances, shopping centers, and specialty streets, offering a variety of online and offline activities [2] - Significant year-end discounts are available for consumers planning to purchase vehicles, as Chenghua is a key automotive consumption hub [2] Group 2 - Home improvement is a focus, with IKEA Chengdu and Fusenmei Home furnishing offering discounts and promotional activities to enhance living environments [2] - Various shopping malls and specialty streets will provide immersive experiences beyond shopping, transforming into trend showcases and art parks [3][4] - The event includes interactive performances and special promotions at locations like Chengdu MixC and Tianfu International Animation City, appealing to younger consumers [4] Group 3 - Major department stores and supermarkets are participating in the event, with promotions on fresh produce and daily necessities, facilitating one-stop price comparisons for consumers [5][6] - A convenience welfare station will be set up, where consumers can receive a "New Year Lucky Bag" containing practical items by presenting any purchase receipt from Chenghua District [6] - The overall initiative aims to create a comprehensive and layered consumption network through extensive and specific discounts [6]