零跑朱江明:创业不是完全为了赚钱,而是出于兴趣,希望让用户花更少的钱买到更好的车

Core Viewpoint - The founder and CEO of Leap Motor, Zhu Jiangming, emphasizes that the company's mission is to provide high-quality vehicles at lower prices, leveraging technological innovation and cost-effective production methods [1][3]. Group 1: Company Strategy - Leap Motor aims to disrupt the automotive market by applying a B2B logic to a B2C market, focusing on self-research and manufacturing to achieve optimal vehicle costs [1][3]. - The company is committed to a cost-based pricing strategy, ensuring that savings from production are passed on to consumers [1][3]. Group 2: Market Positioning - Zhu Jiangming believes that the Chinese electric vehicle industry can surpass foreign brands, reflecting a broader trend of domestic brands rising in various sectors [1][3]. - The company positions its products as high-quality without the luxury price tag, stating that purchasing a Leap Motor vehicle does not require paying a "smart tax" [1][3].