白酒指数周跌0.24%，燕京啤酒年线“翻绿”丨酒市周报

Group 1 - The core viewpoint of the news highlights the mixed performance of the liquor industry, with the Wind liquor index declining by 0.24% despite a strong rebound from Shui Jing Fang, which saw a weekly increase of 6.87% [1][2] - The beer sector experienced significant declines, with major brands like Yanjing Beer and Huichuan Beer seeing stock price drops exceeding 3% this week, and Yanjing Beer turning from gains to a year-to-date decline of 1.27% [1][4] - The stock performance of liquor companies was varied, with only Shui Jing Fang and Zhen Jiu Li Du showing notable increases, the latter achieving a weekly rise of 10.75% and a year-to-date increase of 34.59% [2][3] Group 2 - Fundamental analysis indicates that leading liquor companies are prioritizing stable operations for 2026, focusing on inventory reduction, price recovery, and demand-driven sales, with upcoming policies for the Spring Festival being key indicators [3] - Yanjing Beer is actively pursuing digital transformation, expanding new retail channels, and enhancing brand marketing to improve its competitive edge, despite recent stock price declines [4][5] - Experts suggest that Yanjing Beer needs to enhance its brand recognition to compete more effectively with Qingdao Beer, as the gap lies in brand awareness rather than product quality [5]