吉林梅河口冰钓英雄赛启幕

Core Viewpoint - The Jilin Province Meihekou Ice Fishing Hero Challenge officially launched on December 27, aiming to transform local ice and snow resources into a vibrant cultural tourism economy through an immersive winter experience [1] Group 1: Event Overview - The event is part of Meihekou's new snow season activities, which include "visiting snow villages, ice fishing, learning to ski, and celebrating the New Year," serving as a key vehicle for creating an "ice and snow experience matrix" [3] - Supported by the Kuaishou platform, the event features 30 ice fishing competitors and over 100 online influencers participating in fun ice activities, enhancing the event's engagement and viewing experience [3] Group 2: Cultural and Community Engagement - The opening ceremony showcased local cultural performances, including Korean dance and Northeast folk songs, highlighting regional cultural characteristics [3] - An ice fishing market with 10 specialty stalls attracted significant crowds, featuring local products and traditional foods, creating a warm atmosphere amidst winter [4] Group 3: Competition and Prizes - The event combines competition and fun, with various engaging activities and a significant ice drilling challenge with substantial prizes [5] - A total of 10 winners will be selected, with the champion receiving a prize of 20,000 yuan, the runner-up 10,000 yuan, and third place 5,000 yuan, while the remaining positions will receive 1,000 yuan each [5] Group 4: Future Development Plans - Meihekou plans to continue developing its ice and snow tourism brand by focusing on key attractions and leveraging local culture, aiming to deepen the brand image of "A Lifestyle Called Meihe" [6]