从横店看中国影视业的韧性生长和创新脉动
Xin Lang Cai Jing·2025-12-28 12:13

Core Insights - The Chinese film and television industry in 2025 is characterized by multiple intertwined trends, including resilience in traditional series, rapid evolution of micro-short dramas, and the unprecedented integration of artificial intelligence in creative and production processes [1] Group 1: Traditional Series - Despite facing multiple pressures, the traditional film and television industry demonstrates strong resilience through narrative innovation and thematic breakthroughs, with 469 long drama productions reported as of November, maintaining levels from the previous year [5] - The "Hengdian Film and Television Index" indicates a continuous recovery in the economic benefit index of television dramas, reflecting improved profitability driven by quality enhancement and cost control [5] - Industry leaders emphasize the importance of a "script-centered" approach, advocating for a focus on storytelling as the foundation for successful productions [6] Group 2: Micro-Short Dramas - The micro-short drama sector is expanding, with companies like Dongyang Ge Wu Zhi Zhi Cultural Media launching successful titles such as "Adventurer Langya" and "One Piece Cloth" [8] - The genre is diversifying, moving beyond homogeneous themes to include rich narratives that engage with social issues, as seen in works like "Wild Girl" and "This Life's Fate" [11] - The micro-short drama industry has created over 1.33 million jobs across the entire production chain, indicating its significant impact on employment [11] Group 3: Technological Integration - AI technology is becoming integral to the film and television industry, with advancements allowing for rapid production processes that previously took days to complete [12][13] - Major industry players are exploring new paths for cost reduction and efficiency through AI, such as seamless integration of AI-generated scenes in productions [15] - The establishment of the "Hengdian Film and Television Large Model" aims to provide comprehensive AI support for script analysis, scene previews, and post-production effects, standardizing technological capabilities across the industry [15]