狮鼓文创、地标红茶……来北京路打卡“鹤山优品”丨文明集市县域行⑮

Core Viewpoint - The article highlights the participation of Heshan City in a promotional event in Guangzhou, showcasing its unique cultural products and local specialties to boost consumption and support rural revitalization efforts [9][28]. Group 1: Event Overview - The "Civilization Market" promotional event took place from December 19 to December 28, featuring over a hundred enterprises from 33 counties (cities, districts) in Guangdong [9]. - Heshan City actively organized its participation, represented by Heshan Quality Products Trading Co., which displayed the city's rich cultural heritage and distinctive quality products [10][28]. Group 2: Product Categories - The showcased products were divided into two main categories: 1. Intangible Cultural Heritage items, including creative derivatives of the provincial-level intangible cultural heritage Heshan Lion Dance, such as intricately crafted lion head ornaments and culturally themed T-shirts [12][13]. 2. Geographical Indication products, featuring Heshan red tea gift boxes, Heshan dried tofu, and Hakka peanuts, which collectively represent the authentic flavors of Heshan [14][15]. Group 3: Consumer Engagement - The event included tasting and experiential activities, attracting many visitors. Feedback highlighted the unique characteristics of Heshan red tea, noted for its rich flavor and significant aftertaste [18][19]. - Traditional craftsmanship and simple packaging of Heshan dried tofu also drew attention, with consumers expressing interest in purchasing the product for cooking [20][21]. Group 4: Economic and Cultural Impact - Heshan City boasts excellent ecological resources and a profound cultural background. Recent initiatives focus on rural revitalization, emphasizing the development of distinctive and branded products [22][23]. - The city aims to build an agricultural industry system centered around its two national geographical indication products, Heshan red tea and Heshan powder, promoting collaborative development across various specialty agricultural sectors [24][25]. - The participation in the promotional event serves not only as a platform for showcasing quality products but also as a strong representation of Heshan's cultural identity and urban image [28][30].