响水农商银行：直播助农惠民生 金融赋能暖民心

Core Insights - The live broadcast event in Yancheng, themed "Salt of Love, Honest Benefits for All," successfully attracted over 42,900 viewers, setting a new record for regional agricultural product live streaming [1] - The event was part of the "Beautiful Jiangsu Rural Tour" series for 2025, organized by Xiangshui Rural Commercial Bank in collaboration with seven other rural banks [1] - The live stream utilized the "E Road with Me" platform, integrating payment, sales, and services, focusing on a "finance + consumption + assistance to agriculture" model [1] Sales Performance - The featured products, Huanghai Farm's white and purple sweet glutinous corn, sold out 150 units each within three minutes due to a promotional activity offering one yuan for shipping [1] - The total number of completed orders exceeded 500, effectively expanding the market for local agricultural products [1] Promotional Strategies - In addition to the flash sale, the live broadcast included tiered discounts and a 50 yuan no-threshold lottery to enhance viewer engagement [1] - The host demonstrated the complete process from ordering on the platform to using credit and social security cards for payment, emphasizing convenience and payment security [1] Financial Inclusion - Xiangshui Rural Commercial Bank has issued a total of 526,300 social security cards, achieving a rural issuance rate of 95.8%, which aligns with the digital platform to enhance service collaboration [1] - The event not only addressed the challenges of agricultural product sales but also deepened the integration of financial products with service scenarios [2]