西贝风波百日：贾国龙反思 以行动推动客流回暖

Core Insights - The founder of Xibei, Jia Guolong, publicly reflected on the recent controversy, admitting that the company should not have confronted consumers directly and committed to listening to customer feedback in the future [1] - Xibei has implemented various measures, including product adjustments, price reductions, and food safety upgrades, which have led to a gradual recovery in customer traffic [1][4] Customer Traffic Recovery - Despite the end of a dining voucher promotion, customer traffic at Xibei restaurants has shown signs of recovery, with busy scenes observed in multiple locations [1] - For instance, at the Beijing Gongyi Xiqiao store, the restaurant was fully booked during peak hours, indicating a return to previous levels of customer engagement [1] Product and Pricing Strategy - Xibei has made significant changes to its core products, shifting preparation processes from central kitchens to in-store, enhancing the dining experience [2][3] - The company has reduced prices on over 30 products by nearly 20%, lowering the average customer spending from 92 yuan to 75 yuan, as part of a long-term strategy to provide better value [3] Customer Feedback and Safety Measures - Xibei has actively sought customer feedback and has implemented a "Sunshine Kitchen" initiative, ensuring transparency in food preparation across all locations [3][4] - The company has maintained a record of zero penalties from regulatory inspections, having undergone over 80 checks, which underscores its commitment to food safety [4] Employee Welfare - During the controversy, Xibei continued to increase salaries for frontline employees by an average of 500 yuan per month, reflecting the company's commitment to its workforce [4]