马拉松赛事带动“体育+”发展 橙狮体育串起消费矩阵

Core Insights - The "2025 Hainan (Sanya) Marathon" serves as a platform to showcase Hainan's openness and vitality, driven by national policies aimed at unleashing sports consumption potential and the launch of the Hainan Free Trade Port's full closure operation [1] Group 1: Policy Impact - The release of policy benefits has solidified the foundation for event development, with the number of zero-tariff goods in Hainan expanding from approximately 1,900 to over 6,600, significantly reducing procurement costs for event materials [1] - The exemption from high tariffs on professional event equipment and broadcasting devices allows organizers to reinvest savings into event organization and service upgrades [1] Group 2: Integration of Sports, Tourism, and Commerce - The event constructs a comprehensive consumption matrix by collaborating with nearly 30 hotels for extended check-out and lowest price guarantees, and partnering with airlines for exclusive discounted tickets [2] - The integration of sports and cultural tourism is enhanced through the creation of "cultural tourism fuel stations" along the marathon route, showcasing local heritage, performances, and culinary experiences, thereby enriching the participant experience and fostering emotional connections [2] Group 3: Expanding Industry Value - The event leverages partnerships with Alibaba's ecosystem, including Fliggy and AliHealth, to create a digital rights matrix that extends the event's influence in terms of accommodation, transportation, and shopping [3] - This "digital + physical" linkage enhances runner experiences and establishes a closed-loop ecosystem for event operations, cultural tourism services, and commercial consumption, aligning with successful models from other events [3] - The integration of "tourism + competition" in mass sports events is expected to further drive industry leadership, connecting various sectors such as sports equipment manufacturing and event broadcasting [3]