永辉超市通州双店焕新 “胖改”模式深耕副中心社区商业

Core Viewpoint - The recent upgrades of two community stores by Yonghui Supermarket in Beijing's Tongzhou district reflect the company's commitment to enhancing consumer experience and supporting local consumption in response to government initiatives [1][3]. Group 1: Store Upgrades - Yonghui's Beijing Tongzhou World Village store has been operational for ten years and has recently undergone a significant upgrade, while the Banbi store will also reopen after renovations [1]. - The upgrades aim to strengthen the "quality and affordable" retail network in the area, providing essential goods at competitive prices [1][3]. Group 2: Product Offerings - The product structure of the two upgraded stores aligns with 80% of the offerings from the "Fat Donglai" brand, featuring a variety of freshly made items such as dumplings, wontons, and baked goods [3]. - The stores provide stable daily supplies, including cabbage at 0.99 yuan per jin, pork at 6.99 yuan per jin, and affordable sugar oranges at 4.99 yuan per jin, ensuring reliable access to essential goods for local families [3]. Group 3: Customer Experience - The World Village store focuses on enhancing quality and optimizing the shopping experience, particularly for family customers, by improving fresh produce management and offering high-quality ready-to-eat meals [5]. - The Banbi store emphasizes a "one-stop family living solution," catering to seasonal needs with a focus on hot pot ingredients and providing convenient services such as free meat processing and on-site seafood cleaning [5]. Group 4: Operational Standards - Both stores implement strict freshness management and daily clearance protocols for fresh products, with real-time public display of food safety inspection data [7]. - The renovations have improved employee working conditions and benefits, establishing a skills certification program to enhance employee engagement and service quality [7]. Group 5: Community Impact - Yonghui's initiatives are part of a broader strategy to promote community commerce and stimulate urban consumption, with plans for promotional activities leading up to the New Year [7].