北京朝阳小红门乡“红小熙”IP出圈 让社区治理“活”起来
Xin Lang Cai Jing·2025-12-28 14:17

Core Viewpoint - The introduction of the cartoon IP character "Hong Xiaoxi" in the Xi Yue An Jun community of Chaoyang District represents an innovative approach to enhance community governance and engagement, aiming to foster a sense of unity and warmth among residents [1][3]. Group 1: Community Governance Innovation - The creation of "Hong Xiaoxi" is part of an innovative exploration to improve governance efficiency within the community, developed collaboratively by community staff and resident representatives [3]. - The character's design, featuring a red lion with a yellow face and red octagonal mane, symbolizes warmth, positive energy, and the community's outreach efforts [3]. - The character serves as a visual anchor in public facilities, community activities, and daily interactions, reinforcing the idea of community unity and effectively gathering diverse resident support [3]. Group 2: Future Development and Impact - The community plans to continue exploring the value of the IP character, aiming to make "Hong Xiaoxi" a significant force in uniting public sentiment, serving the community, and promoting development [3]. - The initiative is expected to enhance the warmth and vitality of community governance through innovative methods [3].