应用数字化工具提升运营效率 茶馆行业应打造“茶馆+”模式

Core Insights - The sixth Tea House Industry Conference was held in Beijing, focusing on the theme of "Cultural Roots, Standard Guidance, Promoting High-Quality Development of the Tea House Industry" [1] - Experts suggest that the tea house industry should expand service boundaries through models like "Tea House + Cultural Creativity" and "Tea House + Experience" to revitalize traditional tea houses in the new era [2][3] Industry Development - The conference aimed to gather industry wisdom and outline a development blueprint, emphasizing the importance of collaboration among leading institutions and brands to create a stable platform for long-term development [1] - The first batch of strategic partners for high-quality development during the 14th Five-Year Plan period was announced, focusing on resource integration and complementary advantages [1] Consumer Trends - The tea house industry is seen as a crucial platform for connecting production and consumption, as well as for cultural transmission and service promotion, and is encouraged to play a more active role in the new development pattern [2] - There is a need to adapt to consumption upgrade trends by transforming traditional tea houses into new spaces that integrate cultural experiences, quality consumption, and modern services [2][3] Innovation and Digitalization - The industry is urged to deepen industrial chain collaboration and innovate business models to activate domestic demand potential, contributing to high-quality economic development [2] - The tea house sector should actively apply digital tools to enhance operational efficiency and continuously cultivate new growth points through organizational, marketing, and service innovations [3]