三明：学习践行新思想，绘就品牌新画卷

Core Viewpoint - The city of Sanming in Fujian Province has successfully built its urban brand "Wind Unfolding Red Flag, Picturesque Sanming" as a vital part of promoting Xi Jinping's New Era Socialism with Chinese Characteristics, leading to significant improvements in brand recognition and influence over the years [1][2] Brand Construction and Cultural Integration - The brand "Wind Unfolding Red Flag, Picturesque Sanming" reflects the historical and cultural essence of Sanming, combining revolutionary spirit and ecological development [2] - Sanming integrates local cultural resources into its branding efforts, using historical figures and cultural symbols to enhance its identity [2] Ecological Advantages and Development - Sanming boasts a forest coverage rate of 77.12%, ranking first in the "China Green Capital" evaluation for four consecutive years, and has implemented innovative measures like "forest tickets" and "carbon tickets" to convert ecological advantages into developmental benefits [3][11] - The city prioritizes ecological protection, with successful projects that have improved the environment and created economic value, such as the cultivation of red cedar and the management of water and soil erosion [11][12] Systematic Promotion and Multi-Dimensional Efforts - The success of Sanming's brand construction is attributed to systematic promotion and top-level design, with clear action plans and organizational support [6] - Sanming has established a comprehensive media strategy to enhance brand visibility, utilizing both traditional and new media platforms to reach a wider audience [7][8] Community Engagement and Cultural Activities - The city promotes its brand through community engagement, including public art performances and cultural events that resonate with local and external audiences [9] - Sanming has developed a mascot, "Mingming," which has gained popularity and serves as a cultural ambassador for the city, enhancing brand recognition [4] Future Development Plans - Sanming aims to further enhance its urban brand by focusing on consensus building, integration of cultural resources, and expanding its international influence [12][13] - The city plans to incorporate brand elements into urban development, aiming for a more interactive and experiential approach to branding [13]